Is your website a digital business card – or a working tool?

1. A website is often the first point of contact

For many people, your website is their first contact with your company or organization.
Before anyone emails, calls, or becomes a member, they have already formed an impression.

In just a few seconds, visitors decide:

• Does this seem professional?
• Do I understand what they do?
• Does this feel relevant to me?

If the answer isn’t clear, they move on—not because your business is poor, but because the website didn’t do its job.
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2. Information isn’t enough—visitors need guidance

A common misconception is that a good website is simply about “having all the information there.”
But the problem is rarely too little content—more often, it’s a lack of direction.

A website that works:

• guides visitors step by step
• makes the next action obvious
• reduces uncertainty and hesitation

This is about structure, clear messaging, and well-placed calls to action.
Not about pushing—about guiding.
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3. Words are part of the experience

UX isn’t only about design.
It’s also about how you write.

Small wording choices make a big difference:

• Do you explain what happens when someone clicks?
• Do you reassure the visitor?
• Do you use language that feels human and clear?

Good UX copy helps people feel safe—and confident enough to take the next step.
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4. A website needs to be found

A website that sells also needs visibility.
This doesn’t mean everything has to be technically advanced, but the basics must be in place:

• clear headings
• texts that answer what people are actually searching for
• correct metadata and GEO tagging

SEO isn’t a separate project.
It’s a natural part of how content is structured from the start.
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5. Show your best self—authentically

Many underestimate the impression a website gives.
An unstable, cluttered, or “homemade” site often signals insecurity—without you even noticing.

A well-thought-out, well-designed, stable website signals the opposite:

• professionalism
• credibility
• that you take your work seriously

It’s not about being flashy.
It’s about being clear and trustworthy.
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So—what should a website actually do?

A website that works should:

• help the right people recognize themselves
• explain the value of what you do
• guide visitors forward
• build trust over time

When this works, your website becomes an asset—not a place you “should fix someday.”
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Want help reviewing your website?

At Somebay, we help businesses and associations create websites that don’t just exist—but actually work.

Often, it only takes:

• clearer structure
• better wording
• a more coherent visual expression

to make a real difference.

👉 Want to know what your website signals today?
Get in touch for an initial, no-strings-attached conversation.

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