The Absolut Company needed to strengthen its internal creative capacity and accelerate the way ideas moved from concept to market. The assignment focused on establishing a creative in-house studio that enabled faster iterations, shorter production cycles, and closer collaboration between strategy, product, and marketing.
As a global brand organization, The Absolut Company operates at the intersection of product, experience, and storytelling. The challenge was to create a more agile and efficient way of producing creative output — particularly connected to digital service experiences and campaign activations.
The goal was not simply to produce more content, but to build a structure that allowed creativity to move faster, with higher quality and stronger alignment across teams and markets.
I contributed to shaping the structure and workflows of the new in-house creative studio, with focus on:
The work included producing visual concepts, sketches, and design for various service experiences, as well as supporting product innovation and campaign development.
Through close collaboration with internal teams, external agencies, and multiple international markets, we established a more collaborative production model. Creative assets were developed for market activation and made reusable across regions.
The in-house studio significantly reduced production time and shortened decision cycles, creating greater flexibility in both marketing and product development.
Through rapid and frequent iterations, we delivered design, photography, and video material for a wide range of purposes — from campaign activations to improved digital flows.
The initiative laid the foundation for a growing in-house team and a more integrated, innovation-driven way of working with creative production across the organization.
The Absolut Company needed to strengthen its internal creative capacity and accelerate the way ideas moved from concept to market. The assignment focused on establishing a creative in-house studio that enabled faster iterations, shorter production cycles, and closer collaboration between strategy, product, and marketing.
