A clearer brand direction and a stronger framework for how Entral communicates its value, both visually and strategically.
Entral had developed a strong strategic vision for their business, but translating that vision into clear and consistent communication was a challenge. As the company grew, the brand risked becoming fragmented across channels and initiatives, making it harder to stand out in a competitive market.
My role was to translate the company’s strategic vision into a cohesive visual and communicative direction that could guide both internal work and external messaging.
I developed an overarching art direction based on Entral’s existing strategy, helping turn long-term brand vision into more tactical messages aimed at customers. The work included strengthening the visual identity through the creation of a supporting logo symbol designed to complement the existing logotype and increase brand recognition.
Alongside the visual development, I contributed to the creation of a communication plan and worked closely with Entral’s internal marketing and design team to raise the level of consistency and creative execution across their communication.
The result was a clearer brand direction and a stronger framework for how Entral communicates its value, both visually and strategically.
