Gibson Konsult is a therapeutic practice based in Gothenburg, Sweden, offering psychotherapy, psychoanalysis, and professional supervision. The assignment was to create a digital presence that reflects the depth and quality of the therapeutic work, while remaining welcoming and accessible to both Swedish and international clients.
The previous digital presence did not fully convey the practice’s professionalism, warmth, and integrity. Information about the services was fragmented, and the visual expression lacked a cohesive identity. Gibson Konsult needed a platform that could:
Somebay developed a bilingual website with a focus on presence, clarity, and user experience. A simplified visual identity was created to establish a calm and consistent expression across all touchpoints. Photography of the premises was carried out to capture the character of the practice and create an authentic and welcoming impression.
The content structure was designed to intuitively guide visitors between psychotherapy, psychoanalysis, online sessions, publications, and events. Tone of voice and design were carefully balanced to feel professional without becoming distant—and personal without becoming private.
Delivery included:
The new website presents a coherent and trustworthy image of Gibson Konsult’s expertise and values. Visitors can easily understand the services, book online therapy, and access publications and events. The bilingual solution has increased accessibility for international clients, while the visual expression and imagery create a stronger emotional connection.
The result is a modern, human-centered digital presence that supports the therapeutic work even before the first meeting takes place.
