Let Me Be Film – strategy and communication

The challenge

The film had a strong story but lacked:

• a clear strategy for reaching audiences beyond traditional film channels
• visual material adapted for social media and an international audience
• a concrete plan for driving traffic to screenings
• budget for larger launch activities
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The solution

Somebay helped package the film as an offer, screening combined with lecture and discussion for schools, associations, and organizations. We produced engaging content that could live across digital channels and support dialogue with potential hosts.

The work included:

• communication strategy for the concept film + talk
• production of reels and posts for social media
• design of a film poster adapted for a U.S. audience
• a small-scale ad campaign to drive traffic to a cinema screening
• guidance on target audiences and channels

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The result

Despite a minimal budget, the project resulted in a professional and coherent expression that made the film easier to present to organizations. The campaign generated increased visibility and valuable insights into audience response, forming a foundation for continued distribution efforts.

The project showed how creative packaging and relevant content can give a small production greater reach, even when resources are limited.