Web Design
Visual design
UX & konverteringsoptimering
Service design
Campaigns
Innehåll & tutorials
Onboarding
B2B SaaS

Wint

Wint is a tech company that solves all management of accounting and financial administration for service companies.

The Mission

WintWint would change the technical platform and the customer experience would be redone. It was important for customers to find out -- and understand all the benefits of the service, feel strong confidence and find an emotional grounding. By coming up with more ways to invite new leads to sign up, increase online conversion and find new creative ways to explain the service, more customers would find Wint. Wint saw an opportunity to transform its way of working and become even more customer-centric through service design.

Målet var att tydligare förklara nyttan med tjänsten, bygga starkt förtroende och skapa en emotionell förankring hos kunderna. Genom att förbättra webbupplevelsen, öka konverteringen online och hitta nya kreativa sätt att kommunicera tjänstens värde ville Wint nå fler leads och minska kundbortfall. Arbetet blev också en del i en större ambition att arbeta mer kundcentrerat genom tjänstedesign.

My contribution

In charge of the site, I developed a process to A/B test all important landing pages. I created concepts and designed creative content for the web experience in order to explain and generate interest in the service and highlight its different parts. Together with the team, I was involved in planning and producing creative content for Wint's various channels.

Arbetet omfattade även:

-Initiering av ett nytt onboardingflöde för nya kunder
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- Framtagning av introduktionsmaterial och tutorials

- Användartester, wireframes, prototyper och mockups

- Design och produktion av kommunikationsmaterial för Wints kanaler

- Analys och optimering av webbplatsen med fokus på leads och konvertering

-Designprocessen introducerades som ett gemensamt verktyg i teamet och bidrog till ett mer insiktsdrivet och kundnära arbetssätt.

Landing page
Animated film signed by the team and the gang at Simma Lugnt.
Animated film signed by the team and the gang at Simma Lugnt.
UX flow and UI design for timesheet
Branding campaign “This was inconvenient”
Always-on campaign “All Included”

Delivery and Results

I conducted user tests, created low-fidelity wireframes, mockups and prototypes, developed new functionality, produced tutorials, designed and produced communication materials and creative content for Wint channels, analyzed and optimized the site for lead conversion. The team saw a steady influx of customers and less customer loss. Customer satisfaction increased as we became better at designing and developing according to the customer perspective.