Somebay helped NIB Årshjul transform a technical offering into a clear and inviting campaign. The mission was to show the value and simplicity of the service in a way that speaks to people, not just describes features.
Previous communication relied mainly on traditional screenshots and feature lists, which made it difficult to:
Somebay developed a creative concept based on the audience’s real problems and visualized the solution in a pedagogical and appealing way. Instead of showing what the system looks like, we focused on what it does for the user.
We worked with:
From scattered efforts to a coherent campaign that creates recognition and curiosity. The creative material has generated a clear inflow of customers wanting to test the product, and we continue to develop the campaign based on audience response.
Årshjul now has a way to communicate that
