Express Retail – a visual upgrade for a complex POS system

The challenge

POS systems are complex products with many features. The challenge was to:

• present hardware and software in a coherent way
• illustrate real-life usage
• make the technology understandable without losing professionalism
• give the brand a more personal and contemporary expression
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The solution

Somebay produced crisp product images and lifestyle shots that highlight the system’s different components and use cases. In collaboration with a producing agency (Webbans) and an SEO partner, we also designed the new website with a focus on clarity and customer journey.

We delivered:

• product photography and advanced retouch
• environment and usage imagery
• portrait photos of the team to increase approachability
• visual direction for web and digital channels
• content support for social media, product news, and customer cases

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The result

A clear visual upgrade that makes Express Retail’s offering more accessible and trustworthy. Images and website now work together to explain the system in an intuitive way, while the company feels more personal and modern. It has become easier for customers to understand the full picture—and easier to get in touch.

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