Wint is a tech company that solves all management of accounting and financial administration for service companies.
Wint was transitioning to a new technical platform and wanted to redesign the entire customer experience. It was essential that customers could easily discover and understand the benefits of the service, feel strong confidence in the brand, and build an emotional connection.
The goal was to explain the value of the service more clearly, improve the web experience, increase online conversion, and find new creative ways to communicate what Wint offers. By inviting more leads to sign up and reducing customer churn, Wint aimed to reach a wider audience. The project also became part of a broader ambition to work in a more customer-centric way through service design.
As responsible for the website, I developed a process for A/B testing all key landing pages. I created concepts and designed creative content to explain the service, generate interest, and highlight its different features. Together with the team, I was involved in planning and producing content for Wint’s various channels.
The work also included:
The design process was introduced as a shared tool within the team, contributing to a more insight-driven and customer-focused way of working.
I conducted user tests, created low-fidelity wireframes, mockups, and prototypes, developed new functionality, and produced tutorials and creative content for Wint’s channels. Continuous analysis and optimisation improved the website’s performance and lead conversion.
The team saw a steady increase in new customers and reduced churn. Customer satisfaction improved as we became better at designing and developing from the customer’s perspective, making the service clearer, more accessible, and more engaging.
