NIB Programmering develops digital tools for agriculture, education, associations, and businesses – solutions created close to the users and their real needs. As the product portfolio expanded, the need arose to bring together the brand, communication, and offering into a clearer digital whole.
The previous website did not fully reflect the breadth of NIB’s offering or the high quality of its products. The visual identity was used inconsistently, and the content was difficult for different target groups to navigate. At the same time, there was a lack of clear SEO structure and landing pages capable of guiding visitors from initial search to concrete contact.
The goal was to create a website that would:
The project began with a strategic review of NIB’s identity, tone of voice, and target audiences. The visual identity was refined and applied consistently across the entire website to create a cohesive expression in all channels.
The website structure was rebuilt with:
SEO work formed the basis for new copy, stronger heading hierarchies, and more relevant entry points. Image material was updated to better reflect real usage, context, and the locally produced perspective central to NIB’s offering.
To ensure a consistent presence beyond the website, new templates were developed for:
All communication now stems from the same visual and verbal foundation, making NIB easy to recognize in any channel.
The new website provides a clear and credible overview of NIB’s product portfolio. Visitors can quickly navigate between products and areas of use, while the SEO improvements have increased visibility among the right target groups.
With a unified identity, improved landing pages, and a well-structured content strategy, NIB now has a solid digital platform for continued growth – and for attracting customers who value locally developed digital solutions of high quality.
