GPI is an established psychology practice working with therapy, supervision, and organisational development. When our collaboration began, the brand lacked a cohesive expression. Communication consisted of an outdated website and occasional informational posts without a clear tone of voice or visual direction.
The goal was to create professional yet personal communication that reflects the breadth, warmth, and expertise of the practice—and that appeals to both private clients and organisations. GPI needed an updated digital presence that felt as credible and inspiring as their long-standing practice and meeting place.
Together we developed a new strategy, visual identity, web design, and content structure. We defined a tone of voice that balances the personal and the professional, with a focus on accessibility and trust. The visual identity is built on soft colours, calm shapes, and clear typography that support a sense of safety and clarity.
Today, GPI has a clearer and more cohesive brand, with a new website that reflects the practice’s expertise and values. The renewed communication has led to increased visibility and recognition, providing a natural platform for future content development.
Today, GPI has a clearer and more cohesive brand, with a new website that reflects the practice’s expertise and values. The renewed communication has led to increased visibility and recognition, providing a natural platform for future content development.
