Falkenberg City Run is more than a race – it’s a shared celebration where elite runners, families, companies, and first-time participants meet on the same start line. When the project began, the event needed a digital platform that could reflect this sense of community and make it easier for more people to take part.
The previous website no longer supported the event’s ambitions. Information was scattered, registration paths were unclear, and the visual expression did not capture the joy and energy of the race. The organisers needed a solution that could inspire participation, simplify communication, and strengthen the brand throughout the year – not only on race day.
A new website was developed with a focus on accessibility, inspiration, and conversion. The structure was redesigned to guide different target groups – runners, companies, schools, and volunteers – to the right information quickly and smoothly.
Key parts of the work included:
The platform was built to function as a hub for all communication, from training tips and partner information to results and practical race-day details.
The new digital presence has made Falkenberg City Run more inviting and easier to navigate for all audiences. Registration has become smoother, engagement in social channels has increased, and the event now has a platform that supports long-term growth.
Above all, the website reflects what the race is truly about: in Falkenberg, we do this together.
