Gibson Konsult is a practice based in Gothenburg offering psychotherapy, psychoanalysis, and professional consultation. The assignment was to create a digital presence that reflects the depth of the therapeutic work while feeling welcoming and accessible to both Swedish and international clients.
The previous online presence did not fully convey the professionalism, warmth, and integrity of the practice. Information about services was fragmented, and the visual expression lacked a cohesive identity. Gibson Konsult needed a platform that could:
Somebay developed a bilingual website built around clarity, presence, and user experience. A simplified visual identity was created to provide a calm and consistent expression across all touchpoints. Photography of the premises was produced to capture the character of the reception and create a genuine sense of welcome.
The content structure was designed to guide visitors intuitively between areas such as psychotherapy, psychoanalysis, online sessions, publications, and events. Tone of voice and design were carefully balanced to be professional without feeling distant, and personal without becoming private.
Deliverables included:
The new website provides a coherent and trustworthy representation of Gibson Konsult’s expertise and values. Visitors can easily understand the offering, book online therapy, and access publications and events. The bilingual solution has broadened accessibility for international clients, while the visual identity and photography create a stronger emotional connection.
The result is a modern, human-centred digital presence that supports the therapeutic work—before the first meeting even takes place.
