Hello Penny was the fintech app that helps young people learn how to manage their finances and save money. With the app in your pocket, you got a good overview of your entire finances while getting lots of great tips for a financially smart lifestyle.
Hello Penny was a fintech app with the ambition to make personal finance and saving more accessible to young people. With a focus on overview, pedagogy, and smart guidance, the app aimed to help users understand their finances and make better everyday financial decisions.
As a new player in the financial space, Hello Penny needed to stand out through an expression that felt simple, playful, and trustworthy without becoming heavy or overly technical. The assignment was to develop a clear design direction, a new logo, and UX copy for both the app and the website, aligned with Sparmakarna’s relaxed yet knowledgeable way of talking about money.
The work focused on creating a visual and verbal framework that lowers the threshold to personal finance. A new logo was developed, inspired by the toy slinky, a shape that moves up and down like a stack of coins. The symbolism connects to saving, movement, and growth, while adding a sense of playfulness and recognition.
The visual idea was designed to function as a flexible signature for the brand and to be further developed in illustrations, animations, and content as Hello Penny grew. In parallel, UX copy was created to make financial concepts more accessible and human, both in the app interface and on the website.
The result was a clear brand direction that combined knowledge with simplicity—tailored to a younger audience and a modern fintech context. Although Hello Penny as an app is no longer active, the work remains an example of how design, tone of voice, and UX copy can help demystify complex subjects and build trust in digital services.
